DMG Radio Australia Survey 7 Results 2011

The Nova Network has moved to the Number 1 position in the all important 18-39 demographic for the first time since mid 2008.

Nova 106.9 Brisbane
• #1 station overall and in the key under 40 demographic
• Nova 106.9’s new Breakfast Show, Ash & Camilla with Luttsy, is the #1 Breakfast show for all people under 40

Nova 100 Melbourne
• Hughesy & Kate is the #1 Breakfast show for all people under 40

Nova 919 Adelaide
• #1 station for all people under 40

Nova 969 Sydney
• Nova 969’s audience increased to 832,000

Nova 937 Perth
• Nathan, Nat & Shaun are the #1 station for all people under 40

The Classic stations in Sydney and Melbourne both posted share increases:
• 95.3FM Sydney up to 3.5 pts
• 91.5FM Melbourne up to 3.2 pts

FIVEaa continues to record leading breakfast and drive shares in Adelaide.

Cathy O’Connor DMG Radio Australia CEO said, "Survey 7 shows how much Nova has progressed this year, regaining the #1 position 18-39 for the first time in over three years. Nova’s stations in Melbourne, Brisbane, Adelaide and Perth are all in great shape and we recently laid the final piece to our plan for 2012, with the move of Fitzy & Wippa to Sydney breakfast. While the surveys are yet to reflect it in Sydney, I have the utmost faith that the best is yet to come".

31/10/2011 by llewdacris

Tags: Dmg Radio Australia Press Release Survey Results

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